With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing in 2017. By PR Newswire On Nov 1, 2022. Finalists include Disney, New York Times Advertising, Future Publishing, The Wallstreet Journal/Barron's Group, Vox Media and Samsung, among other industry-leading brands. Join this conversation between Sara Fischer and Kat Downs Mulder to learn how The Post is pioneering a hybrid news-engineering product structure to drive business goals. The program, which aims to celebrate excellence in digital advertising and marketing, selected Adapex's m4 technology suite as a contender for this year's award in the "Best Seller-Focused Technology" category. Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards. Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history! Ad tech companies are going public left and right. Hear from innovators, industry leaders, researchers and analysts on both the buy and sell-side of programmatic media and marketing. Contact Information: Tina Mulqueen tina@kindredpr.com 775-544-5131. Get notified for all upcoming AdExchanger Awards and Events. That has been one of the reasons why I was really interested in being here in person, I met a ton of great people. Thank you for enabling and fully supporting me to make real change! Clinchs AI powered platform helped deliver the most relevant ad experiences while driving brand loyalty and branding. from 8 AM - 9 PM ET. It's a collection of powerful and fully configurable modular solutions that gives all enterprise teams direct but controlled self-service access to customer data to create audiences and orchestrate customer experiences at scale. Enjoy apps, drinks and some fun with old and new friends alike. The AdExchanger Awards celebrate . Women whove launched or rebuilt brands companies and continue to work tirelessly towards their success. You can access early registration through Season Pass ticket sales now. Jude Children's Research Hospital & Media.Monks, Best Overall Use Of Programmatic In A Marketing Campaign, Best Diversity, Equity, And Inclusion Initiative, The AdExchanger Award: Overall Excellence In Programmatic Media, Best Data or Measurement Strategy By A Marketer, ALSAC/St. AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group,. Media is an important pillar of Krogers alternative-profit business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising. The discounted room rate is $299 (plus applicable taxes and fees) and is based on availability for reservations made prior to September 24, 2022 when the room block closes. As Senior Vice President of Kroger Precision Marketing, Cara Pratt is a passionate disruptor in the media advertising industry. "We are honored to be recognized as an AdExchanger Awards finalist, highlighting our ongoing efforts to create innovative technology that creates tangible impacts," commented Jeremy Fain, CEO and Co-founder at Cognitiv. Thank you to everyone who believed in the importance of this work and in me. Cognitiv prioritizes its client base, and that means curating strategic technology that has the ability to create results unparalleled to any other technology available on the market. Not only did we succeed in moving to the subscription model, we also unlocked many new revenue opportunities. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O. Reservations Toll Free: 1-877-303-0104Reservations Local Phone: 1-212-398-1900. Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. AdExchanger announced this week the finalists for the 2022 AdExchanger Awards. The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy, Targeted to Your Wrist: Smart-Watch Advertising, Best Practices for Ensuring High-Quality Inventory & Ads, The Neglected Demographic: Multicultural Ad Spend. Facebook AdExchanger's Programmatic I/O New York 2022 Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history! The AdExchanger Awards winners will be announced live at this years AdExchanger Awards Gala taking place during Programmatic I/O New York on October 17th. 2023Access Intelligence, LLC All Rights Reserved. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a clients DSP of choice via a Dynamic Deal. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes. I think it's good actually seeing some old faces as well. In turn, legislators and regulators are adapting models for consumer privacy, antitrust definitions and the economics of news and media. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitivs unique Demand Side Platform technology as a contender for this years award in the Best Demand Side Platform category. The award program, which recognizes and . From ad tech product to programmatic sales and ops, these women are expert translators using marketing and content to simplify messaging, or using sales their sales mastery to make the programmatic case to their partners. In previous roles, she was GM Digital at Vibe and Spin, head of content and community for Fast Company Digital, a digital and social media strategist at Waggener Edstrom and R/GA, and SVP Social Media for the Advertising Research Foundation. In order to survive in todays marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. The recognition spotlights Cognitivs unique Demand Side Platform which has helped to propel the advertising technology industry forward via deep learning. Your chance to take a break, talk shop, or just talk before afternoon sessions. Already in the midst of transformation, ad agencies were tested by the pandemic and the ensuing talent crisis. Hand sanitizer stations will be available throughout the event. Coming from humble beginnings myself, I'm a big believer in paying it forward and investing in equitableopportunities for others. In this presentation, Rajamannar delves into his views on todays Quantum Marketing landscape and how he devises strategy as CM&CO of Mastercard. The agency describes itself as a "people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth.". Not feeling well? Before she was dubbed one of the most important people in media by Adweek, Megan was an Olympic class athlete, using her perseverance and resilience to pivot into a successful career in technology. AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. Its not merely a question of finding more advertisers to run campaigns on their sites. View the winners here:. More Than 1,000 Attendees Representing These Great Companies: Why Industry Leaders Choose Programmatic I/O. How Will an Entire Industry Unlearn Ad Tech 1.0? Beam Suntory is reinventing Beams market-centric business model to one that is both global and personal. For more information regarding available sponsorship opportunities, please contact Jonathan Toback at [emailprotected]. But the company missed investor expectations, sending the stock sliding nearly 8% in after-hours trading. We must remember that, as women in tech, we are still women in the real world and we can't truly progress without reproductive justice and access to childcare., Senior Vice President/Kroger Precision Marketing, VP, Commercial Operations Disney CreativeWorks and Multicultural & Inclusive Marketing, Head of Global Revenue & Client Solutions, Senior Vice President and Global Head of Marketing, Executive Vice President of Sales & Marketing, Senior Vice President & Publisher, Life Sciences and Healthcare, Vice President of Marketing and Communications, Executive Editor of Garden Gate and Horticulture, Senior Vice President of Global Data Partnerships, Sr. Director, Advanced TV Data & Insights, Senior Director, Technical Consulting and Architecture, Aki Technologies (an Inmar Intelligence company), VP, Head of Advertising Insights & Strategy, Director, Data Science and Research/Kroger Precision Marketing, Global Chief Digital Responsibility & Public Policy Officer, EVP & Global Head of Audience Outcomes Product at Nielsen, Chief Marketing Officer & Chief People Officer, Vice President & GM Marketplace, Digital Turbine | Chief Revenue Officer, Fyber, Chief Strategy Officer & Managing Director, SVP, Corporate Development & Strategic Partnerships, Chief Product Officer & Global Head of Digital, Head of Global Revenue & Client Solutions, Yahoo, Manager, Client Services + Strategy, January Digital, Chief Strategy Officer & Managing Director, MiQ, Global Head of Inclusion and Diversity, MiQ, Vice President of Marketing and Communications, MediaVine, Co-Founder and Chief Brand Officer, MediaVine. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. View source version on newsdirect.com: https://newsdirect.com/news/cognitiv-named-a-2022-adexchanger-award-finalist-569312036. AdExchanger and AdMonsters have come together to evolve the annual Top Women in Media Awards into the Top Women in Media and Ad Tech Awards to recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. And then seek to tell great stories about these changes.. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O. Allow yourself to feel the fear and teach yourself how to make those feelings productive. Youll learn some tips that you can model in your own business structure. Bounteous has broken through a competitive crowd to be recognized as one of the best commerce agency services in the world on behalf of its unique co-innovation enablement method and world class talent. See something you like and want to learn more about? Cookies are currently disabled in your browser settings.Please enable your cookies to continue logging in. To create more effective customer experiences, Bounteous combines a wide variety of specialties, including strategy, marketing, platform implementation, and operations, informed and inspired by Bounteous co-innovation methodology and digital expertise. Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. The program, which aims to celebrate excellence in digital. The AIQ CX Hub flexibly integrates with any data source or channel, and gives organizations the freedom to purchase a CDP from AIQ or use their own in-house solution. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising. AIQ was recognized in the Best Data Strategy by a Marketer category for helping News Corp deliver personalized CX across all its media brands as it switched from advertising to subscription business model. https://newsdirect.com/news/cognitiv-named-a-2022-adexchanger-award-finalist-569312036. Create a Password Women whove successfully altered the course of their brands or the industry for the better. . Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix Dynamics that evolve in society, be it economic, political, social or technological, eventually findtheir reflection in Adtech. The 2021 AdExchanger Awards ORDER HEre 2022 Access Intelligence, LLC Privacy Policy 2021 WINNERS ANNOUNCED! I am honored to be standing in front of this group of women tonight. Congratulations to the best of the best in the digital marketing and advertising industry. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next. Adapex, the award-winning AdOps and adtech provider for publishers, is a finalist for a 2022 AdExchanger Award celebrating excellence in digital advertising and marketing. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. Total 2022 revenue was $256.4 million, up 13% year over year, the company reported to investors Tuesday. Get notified for all upcoming AdExchanger Awards and Events. About Adform Groups of 3 or more will receive 10% off the total registration fee. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. Enterprise brands such as Autodesk, M&T Bank, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences. The companys vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Cognitiv's proprietary platform, NeuralMind, and innovative performance solutions deliver clients and their customers with engaging ad experiences proven to convert. Women who are sending the elevator back down! She also writes and speaks about AR, blockchain, and diversity in tech, media and marketing. AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. 2022 Digiday Tech Awards Winner Best Sell-Side Programmatic Platform Finalist Best Video Ad Server. Like this article? Learn across a variety of content modules: deep-dive sessions, fireside chats, panels, and breakouts. Claravine receives this honor for its work in. Unified Auction Ad Stitching Ad Podding Audience Targeting Campaign Manager Unified Reporting Inventory Split Elea ai. General Registration will open soon. SAVE THE DATE! "Facebook acts like a small child who falls in love with a new Lego set but then grows bored. Women whove had an exceptional impact on diversity and inclusion in their teams, companies and the media industry as a whole. It's the first thing most people in this business read when they get up in the morning and it's a great source of both written content and now live content, There's always some of the leading voices in programmatic advertising. Moderated by Terence Kawaja. Our customer base is nearly 80% female, all small business owners in their own right and what we do every day allows them to buy their dream homes, send their kids to ballet and art classes, and allows those same kids to finish college debt-free. Spend two impactful days with us and walk away with a year's worth of exclusive intel, insights, and strategies to take your digital marketing initiatives to new heights. Popular Mobile Games You Must Play In 2023, press release distribution service at Newswire.com. The AIQ CX Hub pulls together fragmented customer insights and puts impactful CX in motion. Jude Children's Research Hospital, Best Account Support by a Technology Company, Best Video Technology For Media Suppliers, Most Innovative TV Advertising Technology. And then just connections and getting to know people who are in our industry sharing some of the same things we are going through, We have folks who literally just came over to us and were like 'we need gaming and we need it now and can we set up a relationship today', so we are almost cutting contracts on the day of, which for us on the sales side of the business is a big deal. Identity Privacy Antitrust Connected TV Retail Media Walled Gardens The Marketing Technology ecosystem is undergoing unprecedented transformation. We will provide a mask for any attendee who wants one. Chat em up or use your AdExchanger Event app to set up a meeting. Email Emily Rocca at [emailprotected]. Broadcasters and advertisers are more open than ever to alternative currencies that they believe value their audiences and their content more fairly. As both an author and practitioner, Raja Rajamannar has very practical advice to share. And dont forget to pay it forward sharing your fear not only helps you but also shows others that even the most badass women share in the struggle., A framing I often use is Be Curious, Be Accountable, Be Grateful. When you are curious you will always ask Why? When you are accountable you will learn from your mistakes. Take advantage of this! Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact: Best Programmatic Consulting Or Advisory Firm, ALSAC/St. Follow her @lynneluvah, How can publishers drive revenue? Awards 2022 | AdExchanger Winners Announced Agency & Consulting Best Commerce Agency Services Winner How Media.Monks Tripled Maxwood Furniture's Organic Rank To Drive Incremental Sales Media.Monks Honorable Mention Bounteous - Digital Transformation through Co-Innovation Bounteous Honorable Mention It is the best investment digital marketing professionals can make in professional growth each year. ", "We are thrilled to be named a finalist in not one, but two Data categories of the 2022 AdExchanger Awards, both for our technology and for bringing value to News Corp," said Leah Pope, Chief Marketing Officer of AIQ.
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