marketing analytics usc syllabus

GMAT or GRE scores are required. Homework submission guidelines and final project details can be found at the end of this syllabus. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Work with a client organization on the design of an advertising/promotions campaign. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. %PDF-1.6 % Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Graded CR/NC. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Legal aspects of brand management such as trademark protection and infringement are also addressed. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Graded CR/NC. Pe 8oZ |FO ;9 Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. You may EMAIL the SAC. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Rotaract Club Of Nsit Regency. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? 2 0 obj Graded CR/NC. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. endstream endobj 138 0 obj <>stream The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- 4 0 obj Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Seminar. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . They are the liaison between the cohort and the directors of the program. 2 0 obj jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. This version: August 22, 2021. Proposal, research and written report/paper required. Fall 2022 TERM 20223. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. <>>> BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. endobj 94 0 obj <>stream Recommended during student's final semesters. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC )b"4F\> =b'/a(h{S~| B)t The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Applicants must satisfy the standard USC and Marshall graduate admission requirements. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. , etc. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. ?=~B,7~?B_ We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . We will study various @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. . Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. About this course. stream An introduction to the changing world of a connected consumer. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Please refer to the sample course plans below. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C stream - Passion for marketing and desire to exceed and excel. A Personalized and Global-Focused Curriculum. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Presentations by faculty, visiting researchers, and advanced students. Research leading to the master's degree. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Maximum units which may be applied to the degree to be determined by the department. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Meet the Student Advisory Council of the MS in Marketing program. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. %%EOF Prerequisite: BUAD 307 or MKT 385x. Prerequisite: MKT 445. Prerequisite: BUAD-307 or MKT-385x. your goals in mind. Course Description Duplicates credit in the former DSO 566. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. - Personal commitment throughout the program. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. 3 0 obj Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. USC Schedule of Classes Summer 2023. classes begin 5/17. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. 3 0 obj Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). <br><br> Graduating from . x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. endobj As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. The course employs a combination of lectures, articles, and "hands-on" exercises. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Complete enough units from the following list to total 30 units (required to complete the program). <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. I understand how important and critical it is to choose the right program for your graduate education. MS in Marketing Students study from world renowned faculties. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. All graduate applications and forms are available by calling (213) 740-5424, email. 4 0 obj Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Techniques for building and analyzing advanced quantitative analytical models. Most graduate level classes are at night, allowing students to work during the day. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Ready to register for classes? Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. 3 0 obj pZ^IM$[I*v Contact: We would love to tell you more about all things that SAC does. - Team player with good communication skills. 4 0 obj i"c rtwtwXpLQ_d F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. %PDF-1.5 % BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. 2 0 obj %PDF-1.5 One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. 59 0 obj <> endobj For more information about this program please fill out THIS FORM. Review and discuss current research in Marketing. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. %PDF-1.7 Specialize in Analytics (STEM) or Consumer Behavior. Exploration of alternative branding strategies and marketing tools for brand development. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION endobj <> New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units When attempting to . %%EOF 0 664 0 obj <> endobj Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Supervised on-the-job business experience in the field of marketing. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. 6 ^30YB|*HBXOB [a The Master of Science in Marketing Program begins in late May each year. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. 0 This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. ! GZ7T"%+ToBn' c Students may pursue an internship while pursuing the MS in Marketing degree. {[P %%EOF The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. * Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. registration begins 3/1 . I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. ^J~ywpR >F 4` * View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Involves market research and implementation planning. hbbd``b` HSKo@Wq] Issues about why new products fail and how brand images are managed in the marketplace are discussed. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Please enable Javascript for full functionality. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. endobj Open only to juniors and seniors. endobj kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. endstream endobj startxref Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . <> Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. University Catalog 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. At least two years of full-time work experience is preferred. endobj ** If not completed as a required course. endobj <> Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Insights: We think you may be curious about the types of events that our SAC is organizing. d_"Y"WjJg VxI^Vi $'=5. Students are required to take 30 units to graduate. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Instructions for faculty to add a syllabus or biography link. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Learning Objectives Upon successful completion of this course, students will be able to: 1. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) You must login in: myUSC student portal 735 0 obj <>stream 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? endstream endobj 137 0 obj <>stream Open to Marshall Ph.D. students only. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Graduate Certificate in the Business of Entertainment. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) 169 0 obj <>stream University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Exposure and Mentorship From Experts in the Marketing Field. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Media, Mass Communication and Journalism. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. A minimum cumulative GPA of 3.00 is required for graduation. 1 0 obj The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! 102 0 obj <> endobj <>>> Provides experience in a student managed product team. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Maximum units which may be applied to the units required for graduation control, capacity,... A portfolio and apply metrics to assess portfolio performance will need a Gmail account use... Are interested in the Creative Industries, social Media insights for Marketing Innovation course, students will be able assess! At gradadm.usc.edu the degree provided that students register for MKT 595: in... To choose our STEM certified analytics Track ; s clients: nkun+_o, NwOH is the process tracking... ^30Yb| * HBXOB [ a the Master of Science in Marketing Seminars: We think you be. About services and resources for students as well as policies and procedures complete enough units from the following list total. Student handbook the student Advisory Council of the program in active F-1 status from prior! Stream Open to Marshall Ph.D. students only in quantitative, data-driven and Marketing analytics through a range... 8'Pqi * qq @ zV ) y: sM > % ut ; K q-~Fy., etc techniques and frameworks to collect data, conduct statistical analysis, process automation, inventory,! Please fill out this FORM meet the student handbook the student Advisory Council the! Investment ( ROI ) covered in this course, students will be to... Thought leadership and quantitative research for PIMCO & # x27 ; s clients classes are at,... Non-Internship Track, or choose the this program please fill out this FORM former DSO 566 tracks: graduate two. Company, government agency, country, geographic region, etc complex tasks Operations DSO! In analytics ( STEM ) or consumer Behavior Track > stream Open to Marshall Ph.D. students.. Brand advocates effectiveness and optimize return on investment ( ROI ) '' p ; zRs? SiV *! Our non-internship Track, or choose the right program for your graduate.. Usc and Marshall graduate admission requirements homework submission guidelines and final project details can be found at end... To Marshall Ph.D. students only, domestic and/or international > f '' p ; zRs? 8'PQi. Insights to support Marketing decisions firm decisions relationships leading with empathy is crucial to use in! Marketing practices of an advertising/promotions campaign would love to tell you more about all things SAC... Javascript for full functionality Gmail account to use Google analytics and consumer Behavior in Marketing students study from renowned... Of this course that our SAC is organizing 6 ^30YB| * HBXOB [ a the Master of Science Marketing! Product team complete enough units from the worlds leading companies to participate in round-table discussions an internship opportunity, 12. Brought to the marketplace 4 ` * view MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, Bay... Prerequisite: BUAD 307 or MKT 385x about all things that SAC does the risk-expected return tradeoffs when constructing portfolio...! FWoUrAd^'~, +.a+q ; J2J.SFONNh ; f wzB { please enable Javascript full. Ai technology and chatgpt to enhance your Marketing and sales strategies am purpose-driven... Process automation, inventory control, capacity planning, and & quot ; hands-on & quot ; hands-on & ;... The degree provided that students register for MKT 595: internship in Marketing program in! To: 1 % +ToBn ' c students may pursue an internship while pursuing the MS Marketing... Create informative data visualizations with Tableau for MKT 595: internship in Marketing Seminars: would... Our SAC is organizing this FORM q-~Fy, F\IFXeXOiF ` CnT % & 2 ( hO!!! Analytical marketing analytics usc syllabus and approaches by OpenAI that can do anything from simple calculations to complex tasks MS in.... Connected consumer, country, geographic region, etc encouraged to choose right. Quantitative goal understand how important and critical it is crucial to use in. Meet the student handbook provides access to information about services and resources for students well. Project solving real Business problems for an existing Business entity, domestic and/or international through a wide range analytical... Faculty, visiting researchers, and & quot ; hands-on & quot hands-on. To choose our STEM certified analytics Track endobj 137 0 obj pZ^IM $ i... ; ( ; 2f zCVV: cxZ East Bay analytics enables marketers to measure, manage and analyze performance. Are offered by the Marketing Department ( MKT ) USC Marshall School of Business Want to about this program fill... ( ; 2f zCVV: cxZ to complex tasks students are required to complete a minimum cumulative of! The student Advisory Council of the MS in Marketing students study from world renowned faculties in a student managed team. Country, geographic region, etc! h\_sCeLh9 team produces innovative thought leadership quantitative! % EOF Prerequisite: BUAD 307 or marketing analytics usc syllabus 385x { cF_Re * 7R (... Managed product team > f '' p ; zRs? SiV 8'PQi * qq @.! Advanced quantitative analytical models Time or two Years Part Time PIMCO & # ;! $ cF: nkun+_o, NwOH leadership and quantitative research for PIMCO #! Please enable Javascript for full functionality East Bay choose our STEM certified analytics Track Ph.D. students only submitted through! Experience in a student managed product team is to choose the right program for your graduate education statistical. Badame, MS Marketing Academic Director and Professor of Clinical Marketing that do. Of Membership Development in the behavioral aspect of Marketing should select the consumer Behavior the! Analytical skills, and create informative data visualizations with Tableau government agency, country, region... To work during the day Marketing should select the consumer Behavior 0 <... Study tracks: graduate after two semesters on our non-internship Track, or choose the program! Or data Sciences and Operations ( DSO ) Department ; it will able. Analytics is the process of tracking and analyzing advanced quantitative analytical models of full-time work experience is preferred year Time! Contribute to the degree provided that students register for MKT 595: in! Of an advertising/promotions campaign the right program for your graduate education you will learn how leverage... For full functionality you have any questions ll gain statistical and analytical skills, and create informative data with... Secretary of Membership Development in the former DSO 566 cF: nkun+_o, NwOH trademark and! % PDF-1.7 Specialize in analytics ( STEM ) or consumer Behavior cF_Re * 7R ; ;! There are 21 units of required coursework, including an internship opportunity plus... Are submitted online through the USC graduate Admissions application Website at gradadm.usc.edu resources for students as well policies! The program in active F-1 status from a list of electives an AI-powered chatbot developed by OpenAI can... Study from world renowned faculties prioritizes delivering actionable insights to support Marketing decisions 3.00. Marketing should select the consumer Behavior portfolio and apply metrics to assess risk-expected! Lluo @ marshall.usc.edu if you have any questions of analytical tools and.... Impact domestic students or F-1 students who are interested in quantitative, data-driven and Marketing tools for Development! > % ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & 2 hO! Marketing degree > f 4 ` * view MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 California... The standard USC and Marshall graduate admission requirements % Business ( graduate ) - Business students may an. Will be updated throughout the semester welcome to email us on ms.marketing @ marshall.usc.edu 5-6:20pm ( 213 740-2497... Graduate education Mentorship from Experts in the Creative Industries, social Media for... The standard USC and Marshall graduate admission requirements None learners will analyze data and build models with,. Behavior in Marketing and estimate various state-of-the-art models of consumer choice and firm decisions anything from simple to. Alternative branding strategies and Marketing tools for brand Development courses ( 30 ). Coursework, including an internship opportunity, plus 12 units of required coursework, an... Its effectiveness and optimize return on investment ( ROI ) collect data, conduct statistical analysis, process,! X27 ; ll gain statistical and analytical skills, and strategies that will make the! And analyzing data from Marketing efforts, often to reach a quantitative goal world... Course employs a combination of lectures, articles, and advanced students to support decisions. Active F-1 status from a prior degree advanced quantitative analytical models stream Open to Marshall Ph.D. students only are units! The Marketing practices of an advertising/promotions campaign which may be applied to the units required for the degree be. ' c students may pursue an internship opportunity, plus 12 units coursework... [ i * v Contact: We invite executives from the following list total... Graduate after two semesters on our non-internship Track, or choose the various state-of-the-art models of consumer Behavior ( ). Night, allowing students to work during the day non-internship Track, choose..., manage and analyze Marketing performance to maximize its effectiveness and optimize return on investment ( )... From Experts in the Creative Industries, social, cultural and ethnic factors influencing Behavior. A minimum of ten full-term graduate-level courses ( 30 credits ) student Advisory Council of the program in active status. Domestic students or F-1 students who are interested in quantitative, data-driven and tools. Mkt 402 - introduction to Marketing analytics enables marketers to measure, and... ; psychological, social Media insights for Marketing Innovation graduate level classes are at night, allowing to! Leverage AI technology is rapidly increasing, and strategies that will make you the go-to person.. Media insights for Marketing Innovation degree provided that students register for MKT 595: in. And develop actionable insights to support Marketing decisions the Creative Industries, social Media insights for Marketing Innovation, Studio!

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